My son Jim’s nearly two now, so he’s at the age when he comes up with a brand-new word every single day.
And, to be honest, it’s very enjoyable – I went up to see him just before I went to bed the other night and heard him talking in his sleep, with the main words being “Thomas”, “Peppa”, “tracks” and “nee naw”.
Anyway, lately he’s become extremely interested in cars, and as soon as he sees ours he runs towards it and attempts to clamber into the front.
But you know what prompts him to use the word “car”?
Whenever he sees the KIA badge.
You see, that’s the car he always drives in, and as far as he’s concerned, “KIA” and “car” are one and the same thing.
I discovered this while watching the cricket with him – the KIA advertising hoarding prompted him to shout the word over and over again.
Jim’s exposure to the KIA brand means that it’s well and truly in his consciousness, so much so that it’s inextricably linked to his concept of what a car is.
Do your customers have your business so firmly ingrained into their minds that you’re the first option they consider?
When you get to a place where you’re the first business that comes into a person’s mind when they consider a specific product or service, you’re already in an elevated and advantageous position in comparison to your competitors.
And the good news is that you don’t have to buy advertising hoardings to do it – just create useful, regular and relevant content and deliver it to the right people using a couple of different medias and you can be the KIA in your prospect’s mind.
Have a great week,