To state the obvious, we drink a lot of tea in this country.
Around 100 million cups a day apparently.
I rarely think about just how ingrained it is into our culture, but the other day, while watching Ted Lasso, I did.
(If you haven’t seen it, it’s a lovely, gentle comedy about an American “soccer” coach coming to manage in the Premier League.)
Ted does NOT like tea. Does not understand it one iota.
And when you actually think about it, he’s got a point – it’s leaves from a shrub, dried and put into little bags, which we pour boiling water over, add milk to, and drink.
It IS a bit weird.
Anyway, Ted’s antipathy for a cuppa got me thinking about just how varied a cup of tea can be, considering it’s only got three ingredients.
Milk, teabag, water: you’d think the flavour would be consistent, but it fluctuates wildly, depending on who’s making the drink.
Some people over-milk it, some put the bag AND milk in before pouring the hot water, others – like Thom Smith – are so stingy with the milk it’s like we’re genuinely on dairy rations.
There’s a parallel in marketing – two businesses can do the same activity and get very different results.
That gives us an important couple of takeaways:
1. Just because one business is getting huge success from a marketing method, it doesn’t mean yours will – beware people selling media they claim will work regardless of your business.
2. Just because you’ve tried something and it hasn’t worked, it doesn’t mean you’ve done the wrong thing, you just might not have done it right.
Hope this helps – I’m off to put the kettle on.