I was on the school run the other day when I noticed something a little off in the window of my good friend Sam on the corner.
Do you see it?
Let me zoom in on that for you…
Pretty sure Sam’s put the wrong poster in the window there.
Then again, maybe he DOES want us to know how much juicier we’ll make his profits, thanks to the new branding on these delicious looking drinks.
I reckon Sam’s got the holy market-message-media trinity a bit mixed up there, and it’s a powerful lesson in always double checking you’re targeting the right message to the right audience before you hit go!
What’s the most embarrassing mistake you’ve made when it comes to your marketing? Tell me yours and I’ll tell you mine…