They’re rolling into my inbox in their hordes.
Black Friday this, discount that, I’m just ticking that tiny little checkbox and hitting delete again and again and again.
Everyone’s jumped on the bandwagon in the last few years, and for lots of businesses, it’s a good way to rack up some sales (keep your eyes peeled for Keith Crockford’s Bucket List offer on Friday).
For others, it’s unnecessary, and can actually damage your brand.
Horses for courses.
That’s the thing about marketing, it’s not ‘one size fits all’ – it’s all about working out the right audience, the right message and the right media, which differ wildly between different businesses.
In fact, in all the Black Friday hoo-haa, I’ve just penned an email for a client of ours, highlighting exactly why they’re NOT running any sort of Black Friday offer this year.
And even without a sooty offer, if they look anything like the rest of his campaigns, we’ve got something to be excited about – he’s had his best ever month every month since we started working with him.
If you’d like to know more about how we can help you:
- Work out what you should (and shouldn’t) be doing from a marketing perspective…
- Develop a strategy so that marketing actually happens…
- Benefit from more leads and sales as a result…
…then I’ve got good news – we’re looking for a couple of new clients to work with in 2023, and you can get all the details HERE.
(Delicious offer and strict deadline included, but it’s NOT a “Black Friday” one!)